Who I Am

About Me

SEO and Digital Marketing Specialist with 6+ years of expertise in organic search, technical SEO, analytics, and performance marketing—building systems that generate qualified leads, not just traffic.

I started in digital marketing in 2013, managing Facebook pages and supporting local television campaigns at a regional ad agency. What began as content publishing evolved into a deeper interest in how marketing actually performs—the data behind it, the tracking that makes decisions possible, and the systems that make growth repeatable.

From 2015 to 2020 at Giri Trading Agency, I built the full digital marketing function—SEO, PPC, Google Shopping, and Facebook campaigns across Indian, US, and Canadian markets. I scaled ad spend from ₹0.5L to ₹3L/month while maintaining profitability, and implemented Universal Analytics with proper goal and conversion tracking.

At Peppers Media (2021–2022), I managed PPC campaigns and Facebook lead-generation targeting the US B2B market, generating qualified leads and building client pitch decks for agency relationships.

Since March 2022, at Ark Neo Financial Services (DhanLAP), I’ve been operating across the full marketing stack: Google Ads Search campaigns targeting high-intent financial audiences, Meta Ads, LinkedIn Ads, AEO using schema markup and structured data (FAQ, HowTo, Article), GA4 and GTM implementation, full CRM setup with automation flows, and SQL-based reporting dashboards in Looker Studio. I have a strong understanding of AI-influenced search behavior and answer engine optimisation.

My approach: data infrastructure first, then execution. Clean tracking before campaigns. Proper attribution before budget decisions. Automation before scale.

8+
Years Experience
15+
Projects Delivered
40%
CPL Reduction
25%
Better Conversions
Chennai, India

Work Experience

Digital Marketing Specialist
Ark Neo Financial Services Pvt Ltd (DhanLAP)
Mar 2022 – Present
  • Planned and executed Google Ads Search campaigns targeting high-intent financial audiences, boosting qualified traffic and reducing CPL by 40%, while optimising landing pages to maximise lead conversion.
  • Optimised content structure for answer engines using schema markup and structured data (FAQ, HowTo, Article) to improve featured snippets and zero-click visibility.
  • Implemented and managed Google Analytics 4, Google Tag Manager, and attribution tracking for accurate conversion tracking and campaign performance insights.
  • Managed multi-channel paid campaigns (Google Ads, Meta Ads, LinkedIn Ads) across the full funnel, driving a 40% increase in qualified traffic.
  • Executed email campaigns, A/B testing, and developed SQL queries for dashboards enabling data-driven decisions.
  • Implemented full CRM setup with developer support and integrated automation flows, boosting MQL-to-SQL conversion and streamlining lead management.
Executive – Digital Marketing
Peppers Media Pvt Ltd
Jan 2021 – Mar 2022
  • Managed PPC campaigns and Facebook ad campaigns, including running lead-generation campaigns targeting the US market.
  • Handled social media activities to generate leads and client opportunities; created client pitch decks and presentations for agency business development.
Executive – Digital Marketing
Giri Trading Agency Pvt Ltd
Oct 2015 – Dec 2020
  • Prepared digital marketing strategy and ads budget plan; executed SEO, PPC, and Google Shopping campaigns alongside Facebook merchandise campaigns.
  • Scaled performance marketing campaigns from ₹0.5L to ₹3L/month, targeting US, Canada, and Indian markets.
  • Implemented Universal Analytics on WordPress websites; configured goals and conversion tracking to measure key user actions and business outcomes.
  • Developed strategic social media content plans based on audience insights and performance data; improved organic rankings and traffic through on-page SEO and technical fixes.

Earlier: Trainee at Polyhose India Rubber (Nov 2013–Aug 2015)—industrial experience before transitioning into digital marketing. Started in digital at Xtreme Advertisers (Jun–Oct 2013) managing Facebook pages and supporting local TV promotional campaigns for regional clients in Tenkasi.

What I Bring

📊

Analytics & Tracking

GA4, GTM, PostHog, data layer design, attribution tracking, Looker Studio dashboards, and SQL queries. Clean data before any campaign launch.

🎯

Performance Marketing

Google Search, Shopping, Meta Ads, LinkedIn Ads. Multi-channel campaign management optimised for qualified traffic and CPL reduction, not just impressions.

🔍

Technical SEO & AEO

Schema markup, structured data (FAQ, HowTo, Article), answer engine optimisation, AI-assisted keyword research, NLP content optimisation, Screaming Frog audits.

⚙

CRM & Automation

Full CRM setup and integration, email marketing workflows, WhatsApp automation, lead nurturing sequences, and MQL-to-SQL conversion optimisation.

Certifications

  • Certified in Digital Marketing
  • SEO Essentials — Semrush Certification
  • Google Ads & Analytics Certification

Education

Bachelor of Technology
Kamaraj College of Engineering and Technology
Anna University, Chennai • 2009–2013
CGPA: 6.77

Let’s Build Something Together

Whether you need analytics infrastructure, campaign management, SEO, or CRM automation—I’m open to new projects.

Get In Touch → View My Work