Tools & Technologies

My Tech Stack

The marketing and analytics tools I use to build scalable, data-driven growth systems.

This isn't just a list of tools—it's my growth infrastructure. Each tool solves a specific problem in the marketing and analytics workflow. From tracking user behavior to optimizing campaign performance to automating lead nurturing, this stack helps me build systems that drive measurable, scalable growth.

📊 Analytics & Tracking

  • ✔ Google Analytics 4 (GA4)
  • ✔ Google Tag Manager (GTM)
  • ✔ PostHog
  • ✔ Google Search Console
  • ✔ UTM Tagging & Attribution
  • ✔ Mobile Measurement Partners

🎯 Performance Marketing

  • ✔ Google Ads (Search, Display, Shopping)
  • ✔ Meta Ads Manager
  • ✔ LinkedIn Campaign Manager
  • ✔ Facebook Merchandise
  • ✔ Campaign Optimization Tools

🔍 SEO & Research

  • ✔ Ahrefs
  • ✔ SEMrush
  • ✔ Screaming Frog
  • ✔ Schema Markup & Structured Data
  • ✔ AI-Assisted Keyword Research
  • ✔ NLP Content Optimization

💻 CMS & Development

  • ✔ WordPress
  • ✔ Magento
  • ✔ Jekyll
  • ✔ HTML/CSS/JavaScript
  • ✔ Landing Page Builders

⚙️ Automation & CRM

  • ✔ CRM Integration & Management
  • ✔ Email Marketing Platforms
  • ✔ WhatsApp API Integration
  • ✔ Marketing Automation Workflows
  • ✔ Lead Nurturing Sequences

📈 Data & Reporting

  • ✔ SQL for Data Analysis
  • ✔ Excel (Advanced)
  • ✔ Looker Studio
  • ✔ Custom Dashboards
  • ✔ Data Layer Architecture

How This Stack Drives Growth

🎯

Accurate Tracking

GA4 and GTM ensure every click, conversion, and user journey is captured accurately.

📊

Performance Optimization

Real-time dashboards enable continuous campaign optimization and ROI improvement.

⚡

Automation at Scale

CRM workflows run on autopilot, nurturing leads while freeing time for strategy.

🔍

SEO Foundation

Technical SEO tools build long-term organic visibility and sustainable growth.