Skills & Expertise

From campaign execution to analytics infrastructure - a full-stack skill set spanning performance marketing, SEO, analytics, and marketing automation.

🎯

Performance Marketing

Paid campaigns built to drive qualified leads and revenue, not just impressions. Smart bidding, audience segmentation, and funnel-aligned creative.

  • Google Ads - Search
  • Display & Shopping
  • Meta Ads (Facebook & Instagram)
  • LinkedIn Ads for B2B lead generation
  • Lead generation funnel optimisation
  • Landing page conversion optimisation
  • CPL & ROAS improvement strategies
  • Multi-channel campaign management
🔍

SEO & Content Strategy

Technical SEO that fixes foundations, on-page optimisation that drives rankings, and AEO that prepares your content for AI search engines.

  • Technical SEO audits & implementation
  • On-page SEO optimisation
  • Schema markup & structured data
  • Answer Engine Optimisation (AEO)
  • AI-assisted keyword research
  • Content strategy & blog growth
  • Tools: Ahrefs
  • SEMrush
  • Screaming Frog
📊

Analytics & Tracking

Proper measurement infrastructure that gives you clean, accurate data. GA4, GTM, data layer design, and dashboards that answer real business questions.

  • Google Analytics 4 (GA4) setup & migration
  • Google Tag Manager (GTM) implementation
  • PostHog product analytics
  • Custom event tracking & data layer design
  • Conversion tracking & attribution modelling
  • Looker Studio dashboards
  • BigQuery & SQL data analysis
⚙

CRM & Marketing Automation

Lead nurturing workflows, email sequences, and CRM integrations that convert MQLs to SQLs without manual follow-up at every stage.

  • CRM integration & setup
  • Email marketing workflows & sequences
  • WhatsApp automation & sequences
  • Lead lifecycle tracking & scoring
  • MQL-to-SQL conversion optimisation
  • Marketing automation tool implementation
  • Lead nurturing campaign design
💻

Web & CMS Management

Fast, conversion-optimised web properties built on WordPress, Magento, or Jekyll. Landing pages tested for performance and A/B validated for conversions.

  • WordPress development & optimisation
  • Magento e-commerce management
  • Jekyll static site development
  • Landing page deployment & CRO
  • Page speed & Core Web Vitals
  • A/B testing & experimentation
  • Mobile-first responsive design
📈

Strategy & Consulting

Marketing stack audits, growth roadmaps, and KPI frameworks for businesses that want clarity on where to focus and what to fix first.

  • Digital marketing strategy development
  • Marketing stack audit & optimisation
  • Competitive analysis & benchmarking
  • Growth roadmap creation
  • Team training & workshops
  • Marketing operations setup
  • KPI tracking & reporting frameworks

How I Approach a Marketing Problem

A simple, repeatable process from diagnosis to measurable results.

1

Diagnose

Understand the goals, current setup, and where the biggest gaps and opportunities are.

2

Audit & Plan

Audit the existing marketing stack and build a prioritised, scoped action plan.

3

Build & Execute

Execute the plan - campaigns, tracking infrastructure, content, or automation.

4

Measure & Iterate

Report on what’s working, with continuous improvement cycles.

Open to New Opportunities

Interested in discussing a role, project, or collaboration? Let’s talk about how I can help.

Get In Touch → See Results