Professional Summary
Experienced SEO and Digital Marketing Specialist with 6+ years of expertise in organic search, technical SEO, analytics, and performance marketing. Strong understanding of AI-influenced search behavior, answer engine optimization, and structured data to improve rankings, visibility, and conversions.
Work Experience
Digital Marketing Specialist
Ark Neo Financial Services Pvt Ltd | 03/2022 - Present | Chennai
- Planned and executed Google Ads search campaigns targeting high-intent audiences to boost qualified traffic and reduce CPL.
- Optimized content for answer engines using schema markup and structured data (FAQ, HowTo, Article).
- Implemented analytics, Google Tag Manager, and attribution tracking to measure events, campaigns, and conversions for DhanLAP.
- Planned and managed multi-channel paid campaigns (Google Ads, Meta Ads, LinkedIn Ads) across the funnel.
- Executed targeted email campaigns, ran A/B tests, and wrote SQL queries for reports and dashboards.
- Implemented CRM setup with automation flows to improve MQL-to-SQL conversion and lead management.
Executive - Digital Marketing
Peppers Media Pvt Ltd | 01/2021 - 03/2022 | Chennai
- Managed PPC and social media campaigns, including lead generation for the U.S. market.
- Handled PPC campaigns and social media activities to generate leads and client opportunities.
- Created client pitch decks and presentations.
Executive - Digital Marketing
Giri Trading Agency Pvt Ltd | 10/2015 - 12/2020 | Chennai
- Prepared digital marketing strategy and ads budget plan, optimized landing pages, and executed SEO and PPC campaigns.
- Scaled performance marketing campaigns from INR 0.5L/month to INR 3L/month targeting U.S., Canada, and India.
- Implemented Universal Analytics on WordPress websites and configured goals and conversion tracking.
- Developed social media content plans based on audience insights and performance data.
Trainee
Polyhose India Rubber Private Limited | 11/2013 - 08/2015 | Chennai
- Gained early industrial experience in a manufacturing setup before transitioning into digital marketing.
Trainee
Xtreme Advertisers | 06/2013 - 10/2013 | Tenkasi
- Managed and published content on Facebook pages owned by the brand.
- Supported the execution of local television promotional ads for regional clients.