Real projects. Real impact. Deep-dives into the strategies, execution, and measurable outcomes behind the numbers.
Fintech • Analytics • PPC
Scaling Lead Generation for DhanLAP
Built end-to-end tracking, launched targeted Google Search campaigns, and integrated CRM automation for a financial services platform.
Google AdsGA4CRM
Ark Neo Financial Services (DhanLAP)
Scaling Lead Generation for Fintech Platform
40%Traffic Increase
31%Lower CPL
25%Better Conversions
Implemented GA4 & GTM from scratch, launched targeted Search campaigns for high-intent financial keywords, and built CRM automation that improved MQL-to-SQL conversion by 25%.
Replaced a long loan application journey with a "Check Your Loan Eligibility" experience, cutting friction and lifting conversion.
CROA/B TestingGA4
Ark Neo Financial Services (DhanLAP)
Loan Eligibility Landing Page CRO
7.0%Landing Page CVR
25%Higher Conversion
21%Lower Bounce Rate
Replaced an application-first form with a "Check Your Loan Eligibility" flow, lifting landing page conversion from 5.6% to 7.0% and cutting bounce rate from 52% to 41%.
Built 3,000+ mutual fund pages targeting AMC and scheme keywords, then retargeted engaged users with LAMF campaigns.
Programmatic PagesRetargetingGA4
Ark Neo Financial Services (DhanLAP)
Programmatic Mutual Fund SEO
3,000+Pages Built
52KRetargeting Audience
32%More LAMF Leads
Built 3,000+ programmatic pages targeting AMC and scheme keywords, drove qualified traffic through paid campaigns, and retargeted a 52K engaged audience with LAMF offers - a 32% increase in assisted leads.
Rolled out FinancialProduct, FAQPage, Article, and BreadcrumbList schema while improving crawlability and internal linking.
Schema MarkupTechnical SEOStructured Data
Ark Neo Financial Services (DhanLAP)
Technical SEO & Schema Strategy
142Rich Result Pages
52%More Indexed Pages
49%Higher Organic CTR
Implemented FinancialProduct, FAQPage, Article, BreadcrumbList, and Organization schema, growing rich result pages from 18 to 142 and organic CTR from 3.9% to 5.8%.
Scaled ad spend 6x while improving ROI through Google Shopping, Meta Ads, and technical SEO across Indian, US, and Canadian markets.
Google ShoppingMeta AdsSEO
Giri Trading Agency
E-Commerce Growth Through Multi-Channel Marketing
6xBudget Scaled
180%Traffic Growth
45%Better ROI
Scaled monthly ad spend from ₹0.5L to ₹3L/month across India, US, and Canada while maintaining profitability. Google Shopping, Facebook merchandise campaigns, and technical SEO running in parallel.
Migrated Giri Trading Agency's e-commerce site to Magento with a full SEO-first migration plan, preserving search rankings through launch.
Magento301 RedirectsTechnical SEO
Giri Trading Agency
OpenCart to Magento SEO Migration
0Ranking Loss
100%URLs Redirected
Mapped and redirected the full URL set, preserved metadata and schema, and validated indexation post-launch - a platform migration with zero SEO ranking loss.
Ran PPC and Facebook lead-generation campaigns for Peppers Media's own client pipeline in the U.S. market.
Facebook AdsPPCLead Generation
Peppers Media
Lead Generation for Digital Marketing Clients
Managed PPC and Facebook campaigns targeting U.S. businesses looking for digital marketing services, generating leads for Peppers Media's own client pipeline and creating pitch decks to convert them.