Analytics & Automation
DhanLAP Complete Marketing Infrastructure
Built end-to-end tracking system with GA4, GTM, CRM integration, and automated lead nurturing workflows.
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40%
Traffic Increase
25%
Better Conversions
31%
Lower CPL
CRO
Loan Eligibility Landing Page CRO
Replaced a long loan application journey with a "Check Your Loan Eligibility" experience, lifting conversion by 25%.
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7.0%
Landing Page CVR
25%
Higher Conversion
21%
Lower Bounce Rate
SEO & Retargeting
Programmatic Mutual Fund SEO
Built 3,000+ mutual fund pages targeting AMC and scheme keywords, then retargeted engaged users with LAMF campaigns.
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3,000+
Pages Built
52K
Retargeting Audience
32%
More LAMF Leads
SEO
Technical SEO & Schema Strategy
Implemented FinancialProduct, FAQPage, and Article schema, growing rich result pages from 18 to 142.
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142
Rich Result Pages
52%
More Indexed Pages
49%
Higher Organic CTR
SEO
E-Commerce SEO Overhaul
Complete technical SEO audit and implementation for a 15,000+ product e-commerce site, including schema markup and site speed optimization.
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180%
Organic Traffic
6x
Ad Budget Scale
45%
Better ROI
SEO & Web Development
OpenCart to Magento SEO Migration
Migrated an e-commerce site to Magento with a full SEO-first migration plan, preserving search rankings through launch.
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0
Ranking Loss
100%
URLs Redirected
PPC
Lead Generation for Digital Marketing Clients
PPC and Facebook lead generation for Peppers Media's own client pipeline in the U.S. market.
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Facebook Ads
PPC
Lead Generation
Analytics
GA4 Migration & Implementation
Migrated DhanLAP from Universal Analytics to GA4 around the July 2023 UA sunset, with loan-funnel event tracking and BigQuery integration.
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GA4
GTM
BigQuery
Data Layer
Marketing Automation
CRM & Automation Setup
Implemented a CRM setup with developer support and automation flows at DhanLAP, improving MQL-to-SQL conversion.
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SEO
Local SEO for Multi-Location Business
Optimized 15 location pages with schema markup, GMB optimization, and local link building strategy.
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320%
Local Traffic
Top 3
Map Pack Rankings
Web Development
High-Converting Landing Pages
Designed and developed 10+ landing pages for PPC campaigns with A/B testing and conversion optimization.
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8.5%
Avg Conversion Rate
-42%
Bounce Rate
SEO & Analytics
Content Strategy & Optimization
Developed data-driven content strategy resulting in 5x organic traffic growth over 6 months.
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5x
Organic Traffic
200+
Keywords Ranked
PPC
Google Shopping Campaign Optimization
Restructured product feed, implemented smart bidding, and optimized shopping campaigns for e-commerce client.
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220%
ROAS Improvement
-38%
CPA Reduction
Analytics & Reporting
Custom Dashboard & Reporting System
Built SQL-powered executive dashboards for DhanLAP, unifying Google Ads, Meta, LinkedIn, GA4, and CRM data.
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Looker Studio
BigQuery
SQL
Automation
Interested in Working Together?
Open to new roles, projects, and collaboration in digital marketing and marketing technology.