PPC

B2B Lead Generation Campaign

Multi-channel paid strategy delivering high-quality leads for a US-market B2B client.

250+

Qualified Leads

60%

Lower CPL

15%

Conversion Rate

The Challenge

Peppers Media needed to generate high-quality B2B leads from the US market with a limited budget. Previous campaigns had high CPL and poor lead quality—sales teams were wasting time on unqualified prospects.

What I Did

Ran Facebook Lead Ads with custom audience segments and lookalike targeting
Built LinkedIn Sponsored Content campaigns targeting decision-makers by job title and industry
Created Google Search campaigns for high-intent B2B keywords
Implemented lead scoring model to separate MQLs from SQLs automatically
A/B tested 6 ad creatives and 3 landing page variations
Set up real-time lead tracking with attribution reporting in GA4

Outcome

Generated 250+ qualified leads in 90 days. CPL dropped by 60% compared to the previous quarter. Lead-to-opportunity conversion rate reached 15%, significantly higher than the industry average of 5–8%.

Tools Used

Facebook Ads LinkedIn Ads Google Ads GA4 GTM Lead Scoring A/B Testing

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