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Marketing Automation

CRM & Automation Setup

CRM implementation and automation flows for DhanLAP's lead management.

CRM Workflow Automation GTM

The Challenge

DhanLAP needed a proper CRM setup to manage leads coming through its marketing channels, with automation to streamline the handoff from marketing-qualified to sales-qualified leads.

What I Did

  • Implemented a full CRM setup with developer support
  • Integrated automation flows to streamline lead management
  • Worked to improve MQL-to-SQL conversion through the automated workflows

Outcome

The CRM setup and automation flows streamlined lead management at DhanLAP, improving the conversion of marketing-qualified leads into sales-qualified leads.

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