E-Commerce SEO Overhaul

The Challenge

A 10,000+ product e-commerce site (Giri Trading Agency) had stagnant organic traffic due to crawlability issues, duplicate content from faceted navigation, missing schema markup, and slow page speed. Paid budgets were also capped because the site's quality score was pulling down ad performance.

What I Did

• Full technical SEO audit using Screaming Frog and Ahrefs—identified 800+ crawl errors
• Implemented canonical tags and noindex rules for faceted navigation pages
• Added Product and BreadcrumbList schema markup across all product pages
• Optimised page speed (Core Web Vitals): reduced LCP from 5.2s to 1.8s
• Rebuilt internal linking structure to pass authority to high-value category pages
• Keyword-mapped 500+ product titles and descriptions using SEMrush
• Launched Google Shopping campaigns alongside organic improvements

Outcome

Over 12 months, organic traffic grew by 180%. Improved landing page quality scores allowed the paid budget to scale 6x while maintaining ROI. The site now ranks on page 1 for 200+ commercial keywords.

Tools Used